Blue Carpet Event for #IChooseTapWater Video Contest Finalists
For immediate release
St. Thomas – Kettle Creek Conservation Authority (KCCA) and Elgin St. Thomas Public Health (ESTPH) are hosting a Blue Carpet Event on February 22, 2017 at the St. Thomas-Elgin Public Art Centre showcasing the #ichoosetapwater video contest finalists and revealing the contest winner.
The contest invited Grades 3 to 7 classes from across Elgin County and St. Thomas to submit a video highlighting the importance of choosing tap water over bottled water and sugary drinks. First prize of $1,000, second prize of $500, and third prize of $250 were promoted as incentives to school participation. Prize money will be used by schools to help with student programming.
“We are very pleased with the number and quality of videos received for the contest, which made judging by the Committee very challenging,” said Luiza Moczarski, KCCA’s public relations supervisor. “The video contest was a unique way to get kids to illustrate that there is a healthy and more environmentally friendly beverage choice available right from the tap and at a fraction of the cost of bottled water or other sugary drinks.”
The first prize winners not only win $1,000 for their school but will also have the opportunity to work with myFM St. Thomas to produce a 30 second commercial encouraging local residents to choose tap water. The commercial will run for two weeks in March in conjunction with World Water Day.
The media is invited to join us for a photo opportunity with:
- Heather Jackson, Mayor of City of St. Thomas
- David Marr, Mayor of Central Elgin
- McGregor Public School, Aylmer
- Southwold Public School, Southwold
- South Dorchester Public School, Dorchester
- St. Anne’s Catholic School, St. Thomas
- Monsignor Morrison Public School, St. Thomas
Blue Carpet Event – Premiere of #IChooseTapWater Entries
Wednesday, February 22, 2017
6:30 p.m. – 7:30 p.m.
St. Thomas-Elgin Public Art Centre
301 Talbot Street, St. Thomas
Light appetizers and refreshments will be served
About #IChooseTapWater: The #IChooseTapWater campaign is part of the St. Thomas Elgin Healthy Kids Community Challenge. St. Thomas – Elgin is one of 45 communities across Ontario taking part in The Healthy Kids Community Challenge that unites communities with a common goal: promoting children’s health through physical activity and healthy eating.
Weekly costs of groceries in Elgin County for a family of four has risen 9% over the last three years to $193.61 a month. Living healthy on a budget can be difficult, and there is pressure among children to fit-in by consuming the latest in drink fads, such as sport and energy drinks. #IChooseTapWater illustrates there is a healthy choice available right from the tap for a fraction of the cost.
For more information:
Public Relations Supervisor
Kettle Creek Conservation Authority
519-631-1270 ext. 224
Manager, Strategic Initiatives
Elgin St Thomas Public Health
519-631-9900 ext. 1247